ecommerce trends

Who’s Using Online Coupons?

Interesting takeaway: Over 57% of US online shoppers say they are likely to share deals with others. The most common reason (35%) why consumers do not use an online coupon or deal site is because they forget.

What are People Really Buying Online?

Interesting takeaway: In the US in 2010, online purchases accounted for 74% of all music & video sales; the same was true for electronics. Online represented 66% of all clothing purchases.

How Small Businesses Are Engaging In E-commerce

Interesting takeaway: The main reason small businesses cite for not having a website is that they don’t need one. Haha, that’s funny.

How do Colors Affect Online Purchases?

Interesting takeaway: 85% of consumers place color as a (note, not ‘the’) primary reason for why they buy a particular product. Navy blue and teal attracts shoppers on a budget.

Mobile Warming: Hot Trends in M-Commerce

Interesting takeaway: Mobile online commerce in the US increased from $1.4 billion in 2009 to more than $3.4 billion in 2010.

A Historical Look at Online Holiday Shopping

Interesting takeaway: In 2010 the biggest online shopping day was Cyber Monday (November 29). The term “Cyber Monday” was coined by Shop.org in 2005.

The First Moment of Truth is Going Mobile

Interesting takeaway: Bar code scanning by mobile phones increased 1600% in 2010.

E-commerce Trends

Interesting takeaway: Mobile e-commerce is predicted to increase to $119 billion in 2015 from $1.2 billion in 2009. ‘Regular’ e-commerce is predicted to increase to $1.2 trillion in 2015 from $210 billion in 2009.