ecommerce trends today

Who’s Using Online Coupons?

Interesting takeaway: Over 57% of US online shoppers say they are likely to share deals with others. The most common reason (35%) why consumers do not use an online coupon or deal site is because they forget.

What are People Really Buying Online?

Interesting takeaway: In the US in 2010, online purchases accounted for 74% of all music & video sales; the same was true for electronics. Online represented 66% of all clothing purchases.

How Small Businesses Are Engaging In E-commerce

Interesting takeaway: The main reason small businesses cite for not having a website is that they don’t need one. Haha, that’s funny.

How do Colors Affect Online Purchases?

Interesting takeaway: 85% of consumers place color as a (note, not ‘the’) primary reason for why they buy a particular product. Navy blue and teal attracts shoppers on a budget.

Mobile Warming: Hot Trends in M-Commerce

Interesting takeaway: Mobile online commerce in the US increased from $1.4 billion in 2009 to more than $3.4 billion in 2010.

The History of E-commerce

Interesting takeaway: The first home online shopping transaction was in 1984. SSL encryption was introduced in 1994. Also in that year, Pizza Hut had the first recorded Internet sale.

E-commerce Trends

Interesting takeaway: Mobile e-commerce is predicted to increase to $119 billion in 2015 from $1.2 billion in 2009. ‘Regular’ e-commerce is predicted to increase to $1.2 trillion in 2015 from $210 billion in 2009.