The Corporation has filed a patent application, “Pricing in the content management.”
Representatives of Microsoft’s plan to patent the technology that will allow content owners to charge a fee to people who refuse to see or want to see the advertising content multiple times.
The patent , which Microsoft has filed an application called “Pricing in the content management.” Such actions of the company look pretty attractive to owners, which can not be said of the users.
It is worth noting that the patent was filed in November last year, but the essence of a patent based on an existing patent which was issued by Microsoft in 2011.
According to statements made by Microsoft, the fact that the patent application is filed, does not mean that the product can be seen on the market in the near future. «Microsoft regularly applies for patents, and receives them as part of its business practices. However, not all patents are implemented in the products, “- say representatives of the company.
From the description of the patent application, it follows that if a user uses a remote control to rewind the advertising, the cost of the film, provided on request, can be increased. Similarly, if the user is viewing any sporting event for the second time, then he will be charged a second viewing.
The authors of the patent application provide two ways to calculate the prices for individual viewing the content on demand. In the first case, pricing is as a debit function, which depends on pressing the buttons on the remote control. The more time the user presses the rewind button, the more it will be given the final score. In the second case, the authors propose a patent application to use a credit function. The more ads a user transmits, the more commercials he has to look up how to get access to the next movie or other content.