Averages for Europe talk about reducing the demand for the iPhone.This is due to inadequate economic situation, which forces European consumers save money.
No good economic situation and falling prices for Android-smartphones have reduced the share of Apple’s total sales of mobile phones in Europe, Reuters reported with reference to the British company Kantar Worldpanel, which specializes in studying consumer behavior.
According to analysts, in November 2011 Apple’s share of total sales in France fell to 20% compared with 29% in November last year, and in Germany – from 27% to 22%. A similar situation exists in Italy and Spain, the report said analysts. ”It seems that consumers became more interested in the price of the goods,” – commented on a separate French research director at Kantar WorldpanelSannebo Dominic (Dominic Sunnebo).
It is noteworthy that the UK stands alone. Here, the share rose iPhone from 21% in November 2010 to 31% in November this year. Why is this not observed.On the other continents (where there is no crisis) is also an increased demand.For example, in Australia. In the U.S. share of the “apple” smartphone has reached the largest value among the other countries of 36% compared with 25% a year ago.
Eurozone crisis forces people to take care of their finances, experts explain.Therefore, consumer demand is shifting towards cheaper Android-smartphone, which choice is very wide.
The study found out that the Android platform has between 46% to 61% market share in each of the above European countries. A high proportion is due not only relatively inexpensive devices, but their participation in the production of a large number of vendors, including Samsung, LG, Acer, HTC, Motorola, Sony Ericson and others at 61% share of the platform holds in Germany, where the most popular smartphone on Android is the Samsung Galaxy S II.
Last week, a similar report released NPD Group, but in the U.S. market. Analysts estimate that in late October, the Android platform owned 53% of the smartphone market, while iOS – 29% (that is, with the company controlled 82% of U.S. smartphone market). The growth of Android and iOS was made mainly due to losses BlackBerry, whose share fell to 11%.
According to NPD Group executive director Ross Rubin (Ross Rubin), Android and iOS are the only major drivers of the global smartphone market. Experts believe that 2012 will be a defining year for the other platforms on the market.