Expenditure on online advertising in the U.S. increased in 2012 by 23.3 percent to 39.5 billion dollars for the first time and will avoid spending on advertising in the press. This was reported in the official press release, the agency eMarketer. According to his calculations, print media advertising to earn in 2012 of 33.8 billion dollars.
In 2011, according to eMarketer, the U.S. spent 32.03 billion dollars on Internet advertising and $ 36 billion on advertising in print media. Of the latter amount of 20.7 billion was spent on magazines, 15.3 billion – in the newspaper.
In the future earnings of American newspapers and magazines will only fall, but the Internet will show steady growth. As a result, according to eMarketer, by 2016, spending on Internet advertising will account for 62 billion dollars.
In their study, eMarketer forecasts and results from other agencies. These vary considerably – for example, spending on Internet advertising in 2011, called the numbers from 26 to 34.6 billion dollars.
The largest recipient of advertising money in the U.S. is still television. In 2011, it was, as calculated by eMarketer, received 60.7 billion dollars, and by 2016, will receive about $ 72 billion dollars.