I have been checking the online market statistics regularly & have noticed a clear rise in ecommerce in the past 2 years.
There has been so much more that has been implemented, ecommerce is now referred as an Industry as whole, that itself speaks a lot about it.
Sites that were once just selling books started selling electronics & apparels, the private sales sites which were just limited to selling maximum 15-20 brands at time now have 90+ brands at once & much more like that.
India’s economy has been growing at a rate of 8-9% per annum
The internet is also proving to a boon in disguise for many small and medium enterprises, which are joining hands with major Indian online portals to display their products and advertise their services. Analysts predict that in the next 18-24 months, several national brands and retailers will have their online shops ready for B2B and B2C transactions. This indicates that the total number of merchants online would go up to nearly 50,000 and the total number of users would go up to around 50 million. Analysts also predict that the online shopping market could go up to nearly USD $ 50 million.
Today many Indians purchase goods like books, electronic gadgets, air and rail tickets, apparel, gifts, mobiles, computer peripherals, audio cassettes and CDs. There are more products which are capable of being sold over the internet.
Many people still locate information on the internet, but purchase their products offline at traditional stores but would buy the same online if prices are low there mostly if cash on delivery is an option. This means that people still are lacking in confidence to purchase products online or are just seeking online shopping because of deals/discounts. This trend can be countered by providing secure sites for transactions, and prompt customer service.