E-Commerce

2012 – the year of mobile marketing?

Mobile devices have received due recognition during the 2011, but the holiday season retailers and manufacturers saw the need for mobile devices has increased dramatically. Tablet head a new phase of mobile devices, but the ever-changing smartphone also lead more and more users into the sphere of mobile devices. Edition bizreport talked to Andrew Martin, vice president of(…)

The variety of sales platforms is growing exponentially

Trend towards private labels

Trend towards higher quality

What consumers want – today and in the future

People’s personal expectations are reflected in their buying behaviour. It is important for the retail sector to identify trends at an early stage. For example, many customers are now demanding higher quality. It’s a factor that – alongside competitive pricing – is becoming increasingly important. METRO GROUP has taken note of this trend and integrated(…)

Variety of eCommerce

The amount of various eCommerce types existing today boggles imagination. Realization of goods, rendering of advertising, travel, medical and banking services are small share of eCommerce types. Nevertheless eCommerce is subdivided on several generally recognized categories. As a rule such division is made according to the target audience. Business-to-business (B2B) The concept of such cooperation(…)

Online Video Analytics

As online video content has grown popular, most Web resources are hosting video. Hence most operators are seeking ways to optimize their data network expenditures. The users get very quickly accustomed to high quality of video delivery, and expect such quality from premium video resources. In such a situation, it is vital for video site(…)

Displaying Ads in OpenX

For many Internet startups, selling ad space is one of the most popular ways to monetize. Sooner or later, virtually any online business has to choose a technical solution for ad display. There are a few options to select from. You may prefer a hosted pay-as-you-go service or a service provider solution, your own in-house(…)

Visitors segmentation in Google Analytics

In this post, we will continue to discuss not so widely known but still pretty useful features of Google Analytics, and apply them to real cases. We believe that visitor segmentation might be effective for almost all Web sites. Normally, every business has more than one target group of customers. So it is very interesting(…)

What is vQmod in Opencart?

vQmod(Virtual Quick Mod) is an override system designed to avoid having to change core files. The concept is quite simple… Instead of making changes to the core files directly, the changes are created as xml search/replace script files. These script files are parsed during page load as each “source” core file is loaded with the(…)